EDIT: New Vimeo embed, since the YouTube was deleted. Good looks Kanye.
I didn’t leak this but at least here’s a clear version! This video was rotoscoped. We recorded real people and then had 65 animators in hong kong hand draw over every cell . Inspired by the movie “american pop” . Hype showed me the movie and i was sold.
I love this video – just another example of Kanye really does put his all into his craft, and how he’s keeping things artful. Still, these days, Rik Cordero > Hype Williams. Hype’s web site is dope as fuck, though. I’m ready to see the Big Sean video for “Getcha Some,” which Hype also directed.
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